COPYWRITING
Peter carries out copywriting work – including press releases, advertising features, reports, website text and ghost-written opinion pieces and articles – for public relations agencies and his own clients.
He specialises in content marketing by producing text for blogs, membership magazines, email newsletters and other tools that allow companies and organisations to communicate with their customers, members or prospects.
His copywriting extends across the whole gambit of business and wider society, with his specialisms including food and drink, life sciences, and renewable energy.
EXAMPLES OF PETER'S WORK IN COPYWRITING
BEELINE PR
In his role as a consultant with
Beeline PR, a public relations company based in Edinburgh, Peter writes press releases and advertising features, and ghost writes comment and opinion articles for the firm’s clients. |
THE SCOTSMAN
Having cut his journalistic teeth at
The Scotsman, Peter has continued to write both independent editorial and commercial copywriting for the newspaper, including most recently for its data, money and life sciences supplements. |
UMI
Peter writes a mixture of independent
editorial – including interviews and news stories – and commissioned copywriting, such as case studies and press releases, for UMi, the business services firm formerly known as BE Group, for which Peter previously edited BQ and BQ Scotland magazines. |