COPYWRITING
As well as journalism, Peter also carries out copywriting assignments – such as writing press releases, advertising features, reports, website text, and ghost-written opinion pieces and articles – for public relations agencies and his own clients.
He specialises in content marketing by producing text for blogs, membership magazines, email newsletters, and other tools that allow companies and organisations to communicate with their customers, members, or prospects.
His copywriting extends across the whole gambit of business and wider society, with his specialisms including food and drink, life sciences, and renewable energy.
EXAMPLES OF PETER'S COPYWRITING
BAILLIE GIFFORD
Peter has written a broad range of material for investment management firm Baillie Gifford, including case studies for its website, ghost-written articles for its Trust magazine, and reports from its client events.
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RBS INTERNATIONAL
Content marketing is one of Peter’s specialities, such as his work for Royal Bank of Scotland’s institutional banking arm, RBS International, and for other parts of the NatWest Group.
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THE SCOTSMAN
Having cut his journalistic teeth at The Scotsman, Peter has continued to write both independent editorial and commercial copywriting for the newspaper and has presented podcasts for its website.
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