Peter carries out copywriting work – including press releases, advertising features, reports, website text and ghost-written opinion pieces and articles – for public relations agencies and his own clients.
He specialises in content marketing by producing text for blogs, membership magazines, email newsletters and other tools that allow companies and organisations to communicate with their customers, members or prospects.
His copywriting extends across the whole gambit of business and wider society, with his specialisms including food and drink, life sciences, and renewable energy.
EXAMPLES OF PETER'S WORK IN COPYWRITING
In his role as a consultant with
Beeline PR, a public relations company
based in Edinburgh, Peter writes press
releases and advertising features, and
ghost writes comment and opinion articles
for the firm’s clients.
Having cut his journalistic teeth at
The Scotsman, Peter has continued to write
both independent editorial and commercial
copywriting for the newspaper,
including most recently for its data,
money and life sciences supplements.
Peter writes a mixture of independent
editorial – including interviews and news
stories – and commissioned copywriting,
such as case studies and press releases,
for UMi, the business services firm formerly
known as BE Group, for which Peter previously
edited BQ and BQ Scotland magazines.